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In this typical Rawhide segment, Max Ferguson and his gang of stereotypical characters, in and out of broadcasting, try marketing CBC programmes of the day to the American networks and to the British Broadcasting Corporation. Ferguson does all the voices and improvises the sketch as he goes along. Ferguson developed the Rawhide character when forced to host "After Breakfast Breakdown", a half-hour of cowboy music, at CBC Halifax in 1946. The show transferred to Toronto in 1949, giving Ferguson a much greater number of targets for his satire, and he and the "Rawhide" gang (all conceived and given voice by Ferguson) continued to prick the balloons of pomposity and political obfuscation for the next seventeen years. In the process, Ferguson established a level of satire which is characteristic of Canadian broadcasting, gentle, non-vindictive, but still very effective in skewering the targets. It anticipates the now well-established tradition of current affairs satire as exemplified by and "The Royal Canadian Air Farce".
Credits:
| Length: |
15 minutes |
| First Broadcast: |
November 24, 1961 |
| Year of Production: |
1961, Canadian Broadcasting Corporation |
| Program Genre: |
Radio comedy |
| Credits: |
Writer and performer: Max Ferguson |
Holdings:
The original studio production was recorded on a 16-inch soft-cut disc, which is held at the National Archives of Canada. This recording was digitally re-mastered to DAT by the CBC on February 23, 1999.
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